About Morocco

Moroccan arts emerged through a wide set of influences including not only North African, Mediterranean, and French colonial sources but also pan-African, Indian, contemporary Italian, and Swedish design to create a style of living at once global and distinctively local. Today, the emergence of a new approach to architecture blending craft, interior design, and cuisine has given birth to what we call “An Architectural Revolution” spearheaded by a growing community of local and international designers, hoteliers, and chefs de cuisine.

The influence of the Berbers represents the oldest cornerstone. Berbers have lived in the deserts and mountains since prehistoric times. Berber architecture includes the castles of red earth called kasbahs from which the ruling families controlled the caravan routes across the Sahara desert and through the Atlas Mountains. Berber crafts feature colorful carpets and carved doors with geometric patterns. The creators of the new Moroccan Arts also find inspiration in traditional Berber building materials, handmade bricks and rough wooden beams among them.

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